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So Thursday night during Internet Week, the cool ad agencies had their parties.

In a lively, amiably contentious, and occasionally absurdist Internet Week panel titled “The Science of Spread: What Are People Sharing, Why Are They Sharing It, And Where Does It Come From,” experts in the field dispensed wisdom and opinions on how internet users interact with memes and viral content.

At the Appnation conference held during Internet Week in New York, a panel entitled Leveraging Apps (And the Mobile Web) to Drive Brand Preference and Engagement, discussed the various strategies and methods they have used for their brands.